(3) Pinterest
(3) Pinterest
What’s an email signature?
Most entrepreneurs and small-business owners tend to use two emails; one for personal use and the other for professional use.
Email is the only communication source that hasn’t shown any decline in use whatsoever for the past 40 years. Instead, it continues to grow each year even when there are so many social networks and online forums available.
Emails are so important that you need one to create social profiles or sign up for an e-commerce site.
You can find hundreds, if not, thousands of articles written about the importance of email campaigns, how to design your emails, how to choose a compelling subject, and etc. But today, we are going to talk about something different, email signatures.
If your emails are already being opened and read, that’s great. A compelling email signature will not only make the email look more professional, but will also spread brand awareness among recipients.
Be careful though. If implemented wrong, your email signature could ruin your image and that of your brand’s.
It is a great opportunity to market your personal/business brand to potential customers, but going too overboard with the content or design will just hurt the performance of your email campaigns.
But don’t worry, this guide will walk you through the nits and grits of creating a compelling email signature that both, spreads brand awareness and makes readers take action.
By now you may be thinking, “Since email signatures are so important, doesn’t that mean everyone, except me, are already using it? Am I far behind?”. Surprisingly, the answer is “no”.
According to Radicati’s email statistics report, 48% of entrepreneurs and small-business owners are not using email signatures, and the ones who do haven’t formatted them properly. That’s exactly why you should do it. Make use of this overlooked marketing opportunity.
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